Calling out the countless ways Maryland is unique, this integrated campaign gives reason after reason for businesses to grow or locate here and emphasizing the assets that make Maryland, Maryland.

From a highly educated workforce, world class education, prime location, vast resources, outstanding research network and excellent quality of life, Maryland is a land of opportunity where enterpreneurs like Kevin Plank can grow a Maryland basement business --Under Armour-- into a thriving  global brand. Launched in January 2010 for web, print and radio, the campaign:

• Communicates Maryland's business strengths and competitive advantages
• Encourages growth and entrepreneurism
• Promotes choosemaryland.org for information and resources